If your question is really "I don't get why do HN users find this interesting?", then I'd recommend reading up about Cirque du Soleil. They're a very interesting business, that got started by 2 street performers who are true hackers, even if their medium of predilection is performing arts rather than computers.

In times where many circus businesses are bleeding money and folding due to shifting consumer expectations, Cirque du Soleil has managed to established a solid brand that many people associate with quality shows. They've effectively disrupted the circus industry, moving it away from sad animals and unfunny clowns, and making tons of money in the process.