It wouldn't, though a lot of the initial "Web 3.0" hype seemed to imply that, such as this post by a cofounder [1]. Even their website used to mention Facebook [2].

[1] https://web.archive.org/web/20140723210829/http://insightsin...

[2] https://web.archive.org/web/20140801161657/https://www.ether...