a) free letsencrypt certificates for everything that only needs to be domain-validated (DV SSL).
b) $95/year EV certificates for companies that want the big friendly green banner on their ecommerce/credit card checkout pages, which is reassuring to the average non techincal user. In the last 4 years I have seen the price for EV SSL certs fall from $400/year to $95/year from several vendors. My main concern is that EV SSL issuers need to be held to a very high standard of actually verifying corporate identity. If they start getting lax about it and known EV certs go out to not-fully-vetted organizations, that would be a bad thing for the whole idea behind EV.
It's not clear that the prices being charged by commercial CAs are anywhere close or even related to the underlying costs.
I think LE is beginning to demonstrate that the costs of operating a CA are not actually that high, at the same time that the lax behavior by certain commercial CAs has demonstrated that the "validation" they provide is of very little value.
The actual technical infrastructure required, while intricate, isn't that hard to set up.
> Issuing certificates cost money
Making a post on HN probably costs more money than issuing certificates.
LE's probably the best we're going to get for a long time. Mozilla's one of the few groups I'd go so far as to say is completely benevolent, and LE is being operated as a public service.