Re:Quality Social Network Application Metrics
by russw on Wednesday March 26, 2008 @03:19PM
(#147189)
I like where you are going, trying to define the role of the "connections" an app has vs page views. Do you think there are differences in the value of a given network? For example with the Myspace container you can only show ads in the "canvas" view which is a secondary view to the top views.
How can we define time I wonder? this seems like its potentially misleading, as a flash game may get more time but I'm not engaging in an act of connection to an ad or other revenue opp.
Churn is really important, like the cell phone co's its key to know how long you can maintain a users mindshare.
Re:Quality Social Network Application Metrics
by dbreunig on Wednesday March 26, 2008 @06:14PM
(#147357)
I'd define time as days installed, largely because it's easy to measure and a good common denominator. Especially since FB has chosen Daily Active Users as their king metric.
How can we define time I wonder? this seems like its potentially misleading, as a flash game may get more time but I'm not engaging in an act of connection to an ad or other revenue opp.
Churn is really important, like the cell phone co's its key to know how long you can maintain a users mindshare.