Buzzwords and the Paradox of Credibility

Posted by rosskimbarovsky on Tuesday June 29, 2010 @11:30AM
from the blog.crowdspring.com dept.

http://blog.crowdspring.com/2010/06/small-business-startup-marketing-buzzwords/

( 4 comments | 14 points | on HN )

Re:Buzzwords and the Paradox of Credibility by klochner on Tuesday June 29, 2010 @12:51PM (#1471978)

Curious about the upvotes on this one - I found it lacking much meaningful content.

The only redeeming value was that the author arguably misused the buzzword 'paradox' in the title.

[ Parent | on HN ]

Re:Buzzwords and the Paradox of Credibility by SkyMarshal on Tuesday June 29, 2010 @04:25PM (#1472689)

"Please allow ourselves to introduce ... ourselves"

Upvoted for the funny Austin Powers reference.

[ Parent | on HN ]

Re:Buzzwords and the Paradox of Credibility by askask on Tuesday June 29, 2010 @12:21PM (#1471872)

The Buzzwords do for exposure what paparazzi do for the reach and famous.

[ Parent | on HN ]

Re:Buzzwords and the Paradox of Credibility by gojomo on Tuesday June 29, 2010 @01:42PM (#1472157)

'Magical' and 'revolutionary' aren't buzzwords. Buzzwords are widely used, or even overused, and tend to imply some specific (often technical) meaning, though that meaning drifts with abuse over time. 'Open' or 'standards-based' or 'enterprise-grade security' are buzzwords.

'Magical' and 'revolutionary' are not widely used in competitive product descriptions, and don't have specific meanings -- they're intentionally vague. They're meant as, and understood as, evocative puffery.

[ Parent | on HN ]