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A comment on I make $10k per month with the Amazon Affiliate Program. Parent comment

Re:I make $10k per month with the Amazon Affiliate Program by petra on Friday July 07, 2017 @03:23AM (#14716709)
I get the impression that Bonobos had a unique product, and Zappos excelled in customer service(and i think they also cracked the formula of their market). Brand was a nice side-effect of that.

But i don't understand what brand does a store that sells similar stuff to what you can find on Amazon can get.

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Re:I make $10k per month with the Amazon Affiliate Program by jameslk on Friday July 07, 2017 @03:30AM (#14716732)
Zappos started out dropshipping too. The brand is associated with the curation. You'd be surprised how little others care to comparison shop once they're ready to make a purchase. As long as you seem trustworthy and your prices seem reasonable (or aren't very high in general). Once you've made them a happy customer, they're more likely to buy again if they're on your newsletter or being retargeted. It works for us and it seems to be working well for others like Wish.com[0].

0. https://nytimes.com/2017/05/03/magazine/the-online-marketpla...

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Re:I make $10k per month with the Amazon Affiliate Program by libertine on Friday July 07, 2017 @09:51AM (#14718277)
Brand isn't a side effect.

There's a whole discipline on it.

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