What about hardware that doesn't so directly rely on an information network, such as sous vide (Anova was recently acquired [0]) and appliances like the Roomba? e.g. I'm sure Google engineers could eventually design a great sous vide, but not much about a sous vide does is amplified by the Google ecosystem. I suppose those kinds of things, as useful and coveted as they are by their fans, could reach elite status in their niche markets, but the highest potential valuation would be too small beans for some VC.

[0] https://techcrunch.com/2017/02/06/anova-electrolux/