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A comment on Jawbone is being liquidated as its CEO launches a related health startup. Parent comment

Re:Jawbone is being liquidated as its CEO launches a related... by stingrae on Thursday July 06, 2017 @08:07PM (#14714981)
Big corporations are ok with costs of creating a low margin hardware product because it is loss leader to other products and services with higher margins.

Bringing a hardware product to market costs a minimum of $7m in the US. At Seed/Series A, this is a huge amount of money for investors to swallow.

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Re:Jawbone is being liquidated as its CEO launches a related... by maneesh on Friday July 07, 2017 @09:15AM (#14718055)
Not true. We built a wearable device with 50,000 units sold, and raised way under a million dollars. It can be done.

https://news.ycombinator.com/item?id=14717976

Our first Pavlok took about 2 years, and probably just over $1MM in total costs---but we presold units to cover the float.

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