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Re:Blue Apron falls 9% on fourth day as a public company by dragonwriter on Wednesday July 05, 2017 @06:54PM (#14706795)
> Why have your ingredients mailed to you when a supermarket on your way home will offer the same thing for 50% cheaper?

Because, based on supermarket prices for similarly sized packages, it won't be 50% of the cost, and because the additional time for a supermarket stop takes up enough time to basically make it a wash, considering the money value of time, for people in the target market even if it was 50%.

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