Re:Blue Apron falls 9% on fourth day as a public company
by muninn_ on Wednesday July 05, 2017 @07:44PM
(#14707113)
On the other hand, I walk across the street to my grocery store, or I stop by on the way home after work to the same branded store that's near my work. Why pay $12-$15/meal when I can pay far less from my grocery store?
Also I don't really understand why nobody is addressing that a grocery store can just buy a van and deliver to you within the hour if necessary, but easily at least same day. What do I do with Blue Apron if I need something now?
Oh and don't forget that it's a simple market to get into, and will absolutely have razor-thin margins if they want to stay in business.
They are dead on arrival.
as we got busier our 1-2 weekly home cooked meals dropped to once per every two weeks, and my partner loves cooking and she's very good at it, never thought she was the audience for a meal kit.
she ended up getting a job at Plated. Now we cook 2-3 times a week and end up spending more time together as a result.
the cost is not trivial (and of course we have access to employee discount) but it's certainly less expensive than almost any take out meal in NYC.
i don't know what the long term situation is like but i could see it always doing well at least in a city like new york