Re:More than a decade later, how original YouTube stars feel...
by cctan on Tuesday July 04, 2017 @08:54AM
(#14695569)
This is similar to how we moved away from depending wholly on newspapers, TV etc (old media monopolies) to Google, Youtube, Facebook (new media monopolies). Even though we can reach more audiences than ever before, 99% of it are being controlled by the Big Five.
This is why a lot of people encourage youtubers to diversify away from ad-revenue. A youtuber that relies solely on ad-revenue is like a supplier with only one customer. They are at the complete mercy of the whims and competency of their single customer.
This is a large part of the reasoning behind patreon. Then there are people like CGP grey that diversify to podcasts, have patreon, sell merch and get paid-for promotions.