I know I'd do it if I could lower the per-meal cost by buying more of the same thing. I typically do all my prep work for a whole week of meals on Sunday night so that cooking each night takes 10-20 min. I'd pay for a Blue Apron type service that saved me that work and the trip to the store. Plus, it would be somewhat more environmentally sustainable to ship a week's worth of food instead of just 2 meals.

But Blue Apron, as it is now, isn't cheaper or easier than what I do now and it's a nightmare of wasted packaging.