Blue Apron May Need to Raise More Money Soon After Shrunken IPO

Re:Blue Apron May Need to Raise More Money Soon After Shrunk... by michaelt on Friday June 30, 2017 @08:35AM (#14670314)

  Another thing with Webvan [...] is that fresh food
  delivery really was a premium offering. But it wasn't
  clear how many people were willing to pay a premium
  for it.

The premium doesn't have to be particularly high, in areas with a decent customer density.

In the UK, Ocado can deliver a full range of supermarket groceries without needing to mark up the goods, and with a delivery charge below ~$5 with a ~$50 minimum order. And they make a profit while doing it.

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Re:Blue Apron May Need to Raise More Money Soon After Shrunk... by ghaff on Friday June 30, 2017 @09:10AM (#14670446)

And Peapod is only about $10 (for orders over $60)--and that's with me being far enough out of a city that I can't get Instacart or most services of that type. An effective ~10% adder on prices that are probably not rock bottom is still more than a fair number of people will want to pay. But I agree it's hardly a 1%er luxury item.

I'd probably use Instacart if I could get it. I just didn't find Peapod all that compelling when I was using it because of an injury.

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