News for hackers. Stuff that matters.

A comment on Blue Apron May Need to Raise More Money Soon After Shrunken IPO. Parent comment

Re:Blue Apron May Need to Raise More Money Soon After Shrunk... by clay_to_n on Thursday June 29, 2017 @08:41PM (#14667924)
Plus all the initial marketing costs to get those people to sign up in the first place.

Which, for an expensive service like this, where very few people are interested, seem significant.

[ Parent | on HN ]
Re:Blue Apron May Need to Raise More Money Soon After Shrunk... by clay_to_n on Monday July 03, 2017 @01:32AM (#14686058)
(Not to imply that it's a bad service - just meaning that the CAC is a lot higher for Blue Apron than an iOS app - they have fewer, but more valuable, customers.)
[ Parent | on HN ]