Blue Apron May Need to Raise More Money Soon After Shrunken IPO

Re:Blue Apron May Need to Raise More Money Soon After Shrunk... by ithinkinstereo on Thursday June 29, 2017 @07:28PM (#14667652)

Wow at $460 CAC you'd have the retain the customer for well over a year before you made that back (assuming 2 weeks of Blue Apron at $60/week per month with ~30% margin).

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Re:Blue Apron May Need to Raise More Money Soon After Shrunk... by doublerebel on Thursday June 29, 2017 @08:37PM (#14667913)

That length of time is rather normal in SaaS.

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Re:Blue Apron May Need to Raise More Money Soon After Shrunk... by kalleboo on Thursday June 29, 2017 @08:41PM (#14667925)

It's a lot easier to forget to cancel a software product you don't use than to ignore all the rotting groceries piling up in your kitchen.

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Re:Blue Apron May Need to Raise More Money Soon After Shrunk... by jamesash on Thursday June 29, 2017 @09:41PM (#14668157)

Maybe this comment points to a larger misconception: that some people will fall into the trap of analyzing Blue Apron as something of a tech company?

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Re:Blue Apron May Need to Raise More Money Soon After Shrunk... by erdle on Thursday June 29, 2017 @10:20PM (#14668261)

Which is why they targeted tech investors for money... people that know what they're doing wouldn't touch it.

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