I'm not really in the furniture rental demo, but I don't think it's exactly fair to compare the price points of high-quality furniture with what you'd pay for some particleboard abomination from IKEA. There is definitely a market for a service like this, but I think it's more a question of whether they can compete against the likes of Cort et al.

I agree that furniture rental is a slightly weird value prop though. People lease cars because most folks don't want to outlay $35-100k for a depreciating asset, or they want to change models so frequently that buying becomes unwieldy. Furniture is not nearly as expensive, however, and the rent-to-buy ratios are far less favorable.