Question: do you consider giving up on the soft-DRM (watermarking of PDFs) too?

Lack of DRM (both soft and hard) was for me the biggest feature when buying from O'Reilly. It's what made it quite unique and why I bought most of my tech-related eBooks there. I had a somewhat unpleasant surprise when I bought books directly from your website and found them to be watermarked. Didn't see that written anywhere on the site before I purchased...