>So even if you don't believe Google, there's at least some evidence that a lot of people actually do like services showing up.

Yes, and this is exactly what the decision entails, these services should be ranked on their own merit. Google shouldn't be allowed to artificially prioritize their services on searches but let them compete with others.

"It [Google] gave prominent placement in its search results only to its own comparison shopping service, whilst demoting rival services."