Doesn't doublespeak imply a self-contradiction? At any rate, I thought the OP was complaining about "spin", in which case the reply is valid, as it isn't spin; there's just multiple valid ways of interpreting Google's behaviors, and which interpretation you choose depends largely on how satisfied you are with their business model.

No. https://en.wikipedia.org/wiki/Doublespeak

"Not to be confused with Double-talk.

Doublespeak is language that deliberately obscures, disguises, distorts, or reverses the meaning of words."

I take deliberately leaving out crucial facts - such as that Google's "beneficial for both sides" product ads are paid by one side - as a pretty creative way of "interpreting".