You're arguing against a straw man. This is about the promotion of innovation. Yes, seat belts were innovative, and left to their own course were going nowhere. Some innovations face adoption challenges that go beyond the mere "meh" of "non-consumption". They are major social battles, requiring large and multi-faceted campaigns to succeed and overcome social inertia. E.g. for seat belts: regulations on manufacturing, laws and law enforcement campaigns, public education and marketing, etc.