Google Will Stop Reading Your Emails for Gmail Ads

Re:Google Will Stop Reading Your Emails for Gmail Ads by piaste on Friday June 23, 2017 @09:14PM (#14623874)

I'm pretty sure scrutinizing your browser history is still extremely valuable. But I find it quite plausible that email in particular has lost value as marketing information.

People still use email for all kinds of business, of course. But their day-to-day personal activities, the kind that marketers care about ("I've taken up kayaking!", "I'm pregnant!") don't usually show up in emails any more, they get posted on social media.

[ Parent | on HN ]

Re:Google Will Stop Reading Your Emails for Gmail Ads by gub09 on Friday June 23, 2017 @09:36PM (#14623951)

This makes sense. Possibly the value of increased corporate sales of G Suite is worth more than the loss of the information gained from reading diminishing numbers of personal emails, as people turn more and more to social media and phone apps for personal communication.

[ Parent | on HN ]