Re:Iowa insurance market collapse could ground young entrepr...
by brianwawok on Sunday June 25, 2017 @11:24AM
(#14630410)
Drug advertising -> Drug Sales -> Drug Profits -> Profit for Drug Company -> More R&D For Next Drug
If all drug advertising went to 0, it would not significantly impact drug prices in the US. It might in fact increase prices as there would be less users per drug. (Which of course may be a better result for society, but I digress)
You don't. You subsidize the massive advertising budgets of the companies in the US.