There are not many resellers doing it, no where near as many as Amazon but many large online shops are embracing the Amazon Model, Newegg does it now, Walmart, and a few others.
Amazon is also getting more aggressive with their resellers, putting in more restrictions, heavily favoring the Fulfilled by program where Amazon gets a larger cut, increase the number of blackout catagories, and increasing the number of items sold by Amazon directly which puts huge pricing pressure on Resellers that can not get the pricing amazon can.
Several Niche and some larger brand have pulled out of Amazon completely in the last couple of years for these (and the counterfeiting problem) issues
This is false, You can sell things on walmart.com as a reseller
https://marketplace.walmart.com/
There are not many resellers doing it, no where near as many as Amazon but many large online shops are embracing the Amazon Model, Newegg does it now, Walmart, and a few others.
Amazon is also getting more aggressive with their resellers, putting in more restrictions, heavily favoring the Fulfilled by program where Amazon gets a larger cut, increase the number of blackout catagories, and increasing the number of items sold by Amazon directly which puts huge pricing pressure on Resellers that can not get the pricing amazon can.
Several Niche and some larger brand have pulled out of Amazon completely in the last couple of years for these (and the counterfeiting problem) issues