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A comment on The Decline of Imgur on Reddit and the Rise of Reddit's Native Image Hosting. Parent comment

Re:The Decline of Imgur on Reddit and the Rise of Reddit's N... by penpapersw on Tuesday June 20, 2017 @02:20PM (#14597099)
Imgur has developed a very active community and they have a MINIMUM of $20,000 per "promoted post" (ad). Considering how often I see new ads on there (at least once a month), I'd say they've finally figured out how to actually monetize an img hosting site. Whether they can avoid throwing away all that money on inefficiency and poor management is another story though. If anyone here knows how to scale an imgur clone properly, and can do it as a one or two person team, you'd probably have an amazing startup right there.
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Re:The Decline of Imgur on Reddit and the Rise of Reddit's N... by tyingq on Tuesday June 20, 2017 @02:42PM (#14597307)
Yes, but it currently depends on them being annoying.

They would lose a lot of eyeballs if a new, non-annoying imgur like service popped up. Similar to how they initially killed off some existing image hosts.

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Re:The Decline of Imgur on Reddit and the Rise of Reddit's N... by shostack on Tuesday June 20, 2017 @04:50PM (#14598499)
As an advertiser, if I see a site with placements that are only available via direct buys, and the advertisers cycle through there quickly without staying around for a while, that's often a sign of a poor performing placement that they tested and moved on from.

I'm not clear on the specifics of their inventory, but some of their placements are available on the Google Display Network, and presumably exchanges as well. So I'm not sure if the inventory with the $20k min. buy overlaps at all with that to reach this sort of conclusion.

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