The leadership team at Stripe seem to have a refreshingly simple and holistic view about how they run their business: they see that growing e-commerce as a whole is good for them, because it makes the pie bigger and they're getting a slice of it.

Much of what they do supports that overall strategy, from making attractive things for developers to some of the high-profile hires and acquisitions they've been making recently. Apparently the strategy is a good one, because here we all are talking about them on a site full of entrepreneurial types, and today it's not because of the service they provide but just because of their landing pages. :-)