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Re:Nestlé leads $77M round for healthy meal startup Freshly by ec109685 on Tuesday June 20, 2017 @07:42AM (#14593749)
Re:Nestlé leads $77M round for healthy meal startup Freshly by prawn on Tuesday June 20, 2017 @09:15AM (#14594336)
That sounds a little different. They were offering three options and four out of six sides. I'm talking about 1-2 fixed options on any given night, and someone literally cooking in the back of a van while it drives a circuit. Discounts for pre-orders, or for people coordinating their block/building to order en masse, etc.

One driver, one cook. Driver optionally runs deliveries to the doorstep if need be.

Re:Nestlé leads $77M round for healthy meal startup Freshly by balabaster on Tuesday June 20, 2017 @09:24AM (#14594399)
Like an ice cream truck for hot food?
Re:Nestlé leads $77M round for healthy meal startup Freshly by prawn on Tuesday June 20, 2017 @08:33PM (#14599710)
Basically. Imagine an ice cream truck, but with some rice cookers and curries going in the back, playing Bollywood music, and driving a route in the suburbs. Plus an app estimating time until arrival, taking orders, etc.

There was an Indian restaurant near my office that was almost always empty - good people and decent food, but they never did anything to try and stand out. They've disappeared now. Were I in their shoes, I would've been trying something like this on the side for sure.

Re:Nestlé leads $77M round for healthy meal startup Freshly by dagw on Tuesday June 20, 2017 @10:00AM (#14594660)
Don't most major cities in the US (and the world) have dozens of these?
Re:Nestlé leads $77M round for healthy meal startup Freshly by prawn on Tuesday June 20, 2017 @08:34PM (#14599716)
Food trucks are generally quite static and not in the suburbs. They pick a spot and stay there for hours at a time. At least, the ones I've seen around the world.