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A comment on Inside the Largest US Voter Data Leak. Parent comment

Re:Inside the Largest US Voter Data Leak by shostack on Monday June 19, 2017 @03:54PM (#14589898)
The modeling info is the real value.

So taking that modeled data, loading it into Cambridge Analytica (which I understand is somewhat of a DMP in this sense), and leveraging it with highly-customized creative targeted against Custom Audience uploads using this modeled data would be insanely valuable to a political player with the capital to deploy this info weapon.

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Re:Inside the Largest US Voter Data Leak by political_tech on Monday June 19, 2017 @06:56PM (#14591048)
CA offers DMP services as part of their product suite, but they specialize in doing this kind of modeling as a professional service.
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