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Re:Amazon’s New Customer by nashashmi on Monday June 19, 2017 @12:43PM (#14588285)
Wasn't there a really big article about this?

http://www.theverge.com/2017/6/13/15782200/one-device-secret...

The gist of it is the entire company wanted to do a phone because of how cool it would be. The work of three secret teams unbeknownst to Steve Jobs came together in just the right ways to make the iPhone.

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