Catchy concepts and convincing narratives sometimes precede more rigorous studies. As you yourself cautiously indicated, there might be something to this.

I can't satisfy anyone's need for a thorough scientific paper offhand, but I can certainly add anecdotal evidence : I regularly self censor online precisely because I know I'm being tracked in some fashion (and probably in ways I haven't even thought of : retroactive big data analysis 20 years from now is likely to be more sophisticated than it is today). I doubt I'm the only one.