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Re:Ask HN: How much ad revenue you make from your side project? by joshvm on Sunday June 18, 2017 @11:46AM (#14581137)
Typically: DSLR, large aperture normal zoom lens, 2 or more external strobes, softboxes, reflectors, tripods, and flash triggers.

Have a look at Strobist which is specifically aimed at flash photography.

Otherwise just look in photo or recipe books, food blogs and shamelessly steal until you get the hang of layout.

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