Uhhm, Russia is part of the "west" unless you think they are not --but even Japan is considered "western" in economic contexts, but regardless, most Russians consider themselves western (as would most Europeans consider them). In addition, the word "propaganda" didn't have much negative connotation in Russia. In many contexts it has similar connotation to the word "advertising" in English --which depending on context can seem negative, or positive, but many times just descriptive.