Recouping costs is different from charge through the nose for international traffic.

Yesterday, that traffic typically was priced at euros per _mega_byte, starting at the first bit transferred; starting today that's at most €7.70 + VAT per _giga_byte, starting after you have used your (fairly generous) fair use allotment, going down to €2,50 per gigabyte in the coming years.

Naturally, countries who see many tourists heavily opposed this change and lobbied to keep the maximum price that the EU now has set high.