Thanks so much for taking the time to read and respond. I think this is a great idea. I just got feedback yesterday from a girl who said fitbit itself wasn't motivating, but the 'Workweek hustle' with her co-workers was crazy motivating. So yeah, imagine that with money on the line. Or within companies, it could be time-off or other sought-after/dreaded things.

This idea also opens up the doors to a B2B sales model which we all know is a completely different experience from B2C when bootstrapping.

Thanks again, if anything else comes to mind, I'd love to hear it