Elop trashed a company that dominated the world featurephone market, but was clearly going to start falling behind as smartphones took over. Elop accidentally announced that they were going to abandon the featurephone market, killing the business. He then scrapped their well-regarded smartphone experiment, and announced that they were going to switch to the marginal smartphone platform of a company with a history of failing at smartphones.

Mayer joined a horribly failing company with no core purpose for existing, experimented wildly in an attempt to shake things up and turn it around, then after failing, unwound the thing and sold it for far more than it was worth.