This is similar to my train of thought.

Year after year people still use the same passwords that were the most popular for the year before. I think we should make it as obvious as possible that it is worth your time to make secure passwords.

I think people know that they shouldn't use "password" as a password, but it just needs to be made very clear through safe means (such as publishing wordlists that don't have any associated user data) that it leaves you very vulnerable. Many people simply haven't stopped to wonder how secure their password is.

My goal with this project is to flip the status of the passwords on the list - and make them the LEAST likely to be used.