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Re:How we got apples that taste delicious (2015) [audio] by andrewem on Sunday June 11, 2017 @11:11AM (#14532218)
This helped me put in context this more recent piece about another trademarked apple, the cosmic crisp. http://www.npr.org/sections/thesalt/2017/05/03/525421226/was...

Edit: to summarize, there are lots of different apple varieties that have been trademarked and which therefore can only be sold with that brand name by growers in the "club" which controls the brand. They do so in the hope of being able to make a sustainable profit on a differentiated product, rather than selling a commodity which tends to drive profits to zero.

Re:How we got apples that taste delicious (2015) [audio] by mc32 on Sunday June 11, 2017 @12:22PM (#14532542)
Seems blueberry growers could learn a thing or two about this tactic given their profits have tanked and some ponder exiting the market[1] as more growers entered the market.

[1]http://abcnews.go.com/Lifestyle/wireStory/fear-losing-bluebe...

Re:How we got apples that taste delicious (2015) [audio] by andrewem on Sunday June 11, 2017 @12:49PM (#14532662)
Until I read your comment it had not occurred to me that there could be different varieties of blueberries, but of course there can.
Re:How we got apples that taste delicious (2015) [audio] by mc32 on Sunday June 11, 2017 @12:55PM (#14532692)
In addition to wild cultivars which some people say can be great, commercial ones tend from sweet, juicy to tart and watery tasteless, smallish and big. Of course they are susceptible to terroir (soil chars and climate) etc. There are quite a few to choose from[1].

[1]http://berrygrape.org/blueberry-cultivar-selection/

Re:How we got apples that taste delicious (2015) [audio] by Retric on Sunday June 11, 2017 @02:39PM (#14533121)
Commodities don't drive profits to zero. What they do is drive the least efficient operations out of business which looks to those companies like the profits go to zero. But, overtime someone is generally profitable when average over a few years.