Let me post the full sentence for the better context:

> If your App is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps.

Context really doesn't help that threat.

Wow! This almost reads like a threat, but I'm guessing what they really meant is "we're not going to be intimidated by off-channel pressure".

Also, in some cases/ if you're lucky enough to get significant coverage, it DOES help. E.g. https://9to5mac.com/2017/05/24/dash-app-store-return/