I originally thought of this as one could imagine "let's add a 64-point shot: for off the floor, off the scoreboard, off the bankboard... no rim", but then I found the remake and there was something more relevant and possibly interesting at play.

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McDonald's Commercial, Original, 1993: Michael Jordan & Larry Bird

https://www.youtube.com/watch?v=_oACRt-Qp-s

"No dunking!" – Larry Bird @ 0m14s

The premise of the commercial is "nothing but net".

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McDonald's Commercial, Remake, 2010: LeBron James & Dwight Howard

https://www.youtube.com/watch?v=PmrTDZy3f2M

"No jump shots." – Dwight Howard @ 0m22s

The entire commercial became "nothing but dunking".