> the company filed a lawsuit against Mr. Hallatt for trademark infringement, unfair competition, false designation of origin and false advertising.

It was pretty clear the guy was riffing off the TJ brand - there's plenty of legal precedent for that isn't there? Maybe if he had a different name and was selling products from other companies he'd have more of a leg to stand on.

And yes, the legal system sucks sometimes, but it seems like this guy was being deliberately provocative (Irate Joe's? I mean you're just begging for a fight now).

Bottom line, if you really like fighting with big institutions it's going to cost you money so you either need a really good case (and being deliberately provocative undermines that) or you need deep pockets yourself.