> Sadly for a lot of people, the short term win of being able to use the extra couple dollars to feed the family causes them to act 'irrationally' and ignore the longer term consequences

Sort of like driving for Lyft or Uber?

The wear on vehicles alone adds up quickly into large maintenance bills... yet many people still drive for them on an amateur level, making long term profits questionable (buying new tires after 1-2 years instead of 3-4, for example).