That really chaps my ass. These are the people keep shitting in the well, then installed a pipe to inject feces directly into the well and the groundwater - and you're telling us that the only way to deliver disinfectant and filtration systems is through that pipe, and we might as well keep using their system?

> The real trouble being the more people who use that kind of thing, the more the value of adverts goes down...

That does become a problem if Google is the only game in town, and you're inexplicably banned from their platform, which does tend to happen.

That is a truth. You need to already have the infra to make this change. I think it'd be too much to both successfully grow a business and try to change browsing behavior at once.

> ...The more people who use that kind of thing, the more the value of adverts goes down...

Not necessarily a bad thing. If the value of adverts drops, and this is a well known alternative it provides even more incentive to move to model where there is still money to be made. Not to mention there probably is a bit of "recapture". Of people who ran ad-blockers for the experience (ie zero-revenue providers) who are willing to pay for content. Similar to people who torrented, but instead became Netflix/Hulu subscribers when it became an option.