Ok but anyway, either they were ignorant or they simply lied in the press release. Choose freely what shows the project members in a better light! (Neither? ;)

My initial quotation was this from the press release:

The architects said the aluminium design is derived from John Conway's Game of Life 'cellular automaton',

http://www.cambridge-news.co.uk/news/cambridge-news/could-ca...

You can't protect this with some kind of "we all come from gogol's overcoat", mentality. If it is true then they should have put a Gogol image there! ;)