I personally find it to be slightly negative because a) The job ads where I initially saw it about 2-3 years ago were generally for rockstar interns ready to work in a microscopic paycheck. aka - everyone here at McFranchise is a manager but gets paid minimum wage. b) It is now used by companies like Intel. Any company who wants to hire a rockstar and insists on doing a background + drug test is not cool in my book.