Personally I find it him to be turgid and overwrought but I get why people enjoy him and come back. His essays are entertaining but I've never gleaned any great insight or inspiration from him.
Is it? Sure, but that doesn't make it any less of an absolutely insane/enjoyable journey. There are parts of this novel that absolutely shook me (the parts on addiction/suicide, and the "that if..." part on the halfway home), while others had me in tears laughing (the parts on the insurance claim for the brick layer, the part about the camera phones, the "heart thief"... etc).
About pages, one of my childhood experiences was a popular girl getting everyone to laugh when I checked out one of Asimov's foundation trilogy books from the school library. Unfortunately she and I are close friends today so there is no "what goes around comes around" story to report :)
Also, is there a fad of hating him? Do his books have controversial content (like Ayn Rand, for example, who divides people)?