Right, seems many companies like that "SF/SV/whatever"-company label. That's sad. Goes so far that we have really small, local startups doing pretty impressive stuff... With a more or less empty "office" in SF and then in the hypish articles it's already an SF-based company.

Just because it sounds more impressive than "based in Rübenwald, Austria" ;). Patriotism isn't very strong either in German-speaking countries since WWII.