Re:The scourge of web analytics
by lucideer on Monday May 29, 2017 @06:03PM
(#14441735)
> Anonymize/obliterate the IP/geolocation info? Override the IP field to a static value.
This might affect the IP you see in the GA dashboard, but it's worth noting that Google still get the user's IP as long as the client makes any connection to a Google server (via JS or pixel).
> you can even implement measurement protocol serverside
This is the only way for a site owner to truly get full control over what data you send to GA (while still using GA), but it robs the site visitor of the option to opt out using client-side tools like uMatrix, &c. This is the one small advantage of the rise of client-side tracking: as a visitor I can get a reasonably good overview of which third parties your sending my data to.
This might affect the IP you see in the GA dashboard, but it's worth noting that Google still get the user's IP as long as the client makes any connection to a Google server (via JS or pixel).
> you can even implement measurement protocol serverside
This is the only way for a site owner to truly get full control over what data you send to GA (while still using GA), but it robs the site visitor of the option to opt out using client-side tools like uMatrix, &c. This is the one small advantage of the rise of client-side tracking: as a visitor I can get a reasonably good overview of which third parties your sending my data to.