Similar to graphics cards driver developers facilitating "cheating" on benchmarks. The major vendors get caught cheating all the time. Back in the nineties, it was as simple and naive as detecting whether the running program was a benchmark or a real game: If a game was running, use the normal driver path. If a benchmark was running, you switch over to a completely different code path that basically rendered at shit quality but did it very quickly and made your rendering speed benchmark number look great. I worked at a graphics company as a 3D driver developer at the time and was asked to help implement such a system but politely declined. No problem, I just got assigned to a different part of the driver. There were plenty of other developers who had no ethical problem with cheating a benchmark.