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Re:A Year of Google and Apple Maps by 51Cards on Saturday May 27, 2017 @01:05PM (#14430874)
In response to the very last lines of the article:

"Three different looks? What’s going on with Google Maps’ design?"

A/B testing perhaps?

Re:A Year of Google and Apple Maps by jsnell on Saturday May 27, 2017 @01:21PM (#14430943)
I think you mistook the section separator for the end of the article; that sentence isn't even halfway through it :) The rest of the article tries to answer exactly this question, and has a more interesting hypothesis than A/B testing.