So called "click bait" titles exist long before Buzzfeed. Aldaily has been running almost 20 years, and its titles often contain some clever puns. "The good, the bad, and the..." keeps showing up in titles of academic reviews in my field. Academic also like to joke around and making fun. I once attended a seminar whose speaker is a top-notch in the field and all of us enjoyed a 5-minute monologue as good as pre-flight rants by southwest.