Surly an essay about the beauty of puns and ambiguity in poetry can still be allowed a modicum of cleverness in its title?

"Clickbait", especially "a la buzzfeed" also usually refers to the original definition: "10 great jokes that Shakespear hid in poetry–No 12 will blow your mind". And considering they have A/B tested their headlines and you consider the article worth reading, isn't the outcome arguably good, anyway?